Manifesto
We’re not into corporate jargon or wasting your time with meaningless buzzwords—our mission is straightforward: Do better, do more for underrepresented customers and underserved aesthetic needs, and close the inclusivity gap in cosmetics, all while doing it the right sustainably way.
Tired of hearing about another company ‘disrupting the beauty industry’? So are we.
Our only promise is to stay bold and constantly challenge the beauty standards.
Our vision of beauty
- Inclusivity for women of all spectrum: phototype, hormonal, age
- Grounded in reality. Accepting imperfections to stay away from generating new insecurities
- Forward-thinking. with science applied to individualized challenges even if it’s niche
- One size fits all approach
- Injunctions
- Established standards
Founder story
Dr. Raïssa MOUKETA, PharmD, HEC MS alumni
Combines over a decade in the pharmaceutical industry with ethnobotanical expertise. Dedicated to bridging ancestral knowledge and modern science she leverages her Gabonese roots to build a forward thinking and inclusive brand of cosmetic actives.
